BRIEF
THE
This is a collaborative project with fellow motion Designer Adam Chase in witch the goal was to create an animatic for a 60 second, looping animation to play in the background of events held in the Dali 360 sphere. The viewers will be immersed in surreal visuals in an atmospheric setting inspired by Dali, while staying calm and subtle. Our concept is centered around a Dali themed aquarium.
FINAL DELIVERABLE ->
RESEARCH
MUSEUM
The Dali Museum in St Petersburg, Florida is known not just for its high quality collection of many of Salvador Dali’s works, but also its cutting-edge Dali 360 experience. We visited the Dali museum to study his work.
The museum’s cutting edge dome shows a phenomenal 360 documentary detailing Dali’s life, the evolution of his artwork, and takes you into a mind-melting world of surreality.
Even the floor could be projected on.
The museum usually has a secondary exhibit showcasing a unique aspect of Dali. On this visit, it was his inspiration. Seeing how artists absorbed Dali in not just his style, but how his approach to art, the spirituality of all substances, experimenting with new techniques, etc.
INSPIRATION
DALI
During our visit to the museum we analyzed many of Dali's works and observed many motifs we could replicate in our piece. Some key features of his works is his strong sense of depth, hard cool tone cast shadows, eye flow, space, and hiearchy using contrast and texture.
DISINTEGRATION OF PERSISTENCE OF MEMORY
Archeological Reminiscence of Millet’s “Angelus”
This peice was our main source of inspiration. We were drawn to its use of repetition through tiles and the contrast between organic and geometric forms.
To capture the essence of Dali, our piece would have to replicate Dali's use of atmospheric landscapes. We were inspired by this piece due to its darker lighting and
WORKFLOW
TECHNICAL
LINCOLN IN DALI VISION
Dali's works are known for including many elements you can't see at the first glance. This piece captures that motif perfectly and was a source of inspiration for adding layers and depth to our piece.
DOME DISTORTION
MEASURING AND PLOTTING
After visiting the museum, we realized we would have to deal with the domes natural distortion. To combat this we found that right above the door or the horizon line is the sweet spot. Our process was to create our imagery in c4d, composite and plot them it in after effects. then place our comp in a dome mockup in cinema to see our vision come to life.
Knowing where our assets lived in the dome was essential to avoid distortion. We couldn't just throw in any video in the dome due to the top elements becoming enlarged due to distortion. Here e had to plot each asset in after effects to a grid that matched the domes measurements
3D CONVERSION
Our assets are a combination of 3d models and 2D assets composited in After Effects. Using cinema 4D Adam was able to create a 3D mockup that captured the domes measurements so we could see our piece would live in the dome and avoid distortion as much as possible.
PASSES
WEEKLY
PITCH PRESENTATION
Taking the gulf coast into account, we imagine a fantastic underwater world filled with the otherworldly elements that Dali was known for.
our goal was to implement some motifs from some of Dali's art combined with aquatic imagery to immerse the viewers in a Dali themed aquatic realm.
1ST PASS
Our first pass was geared on creating some style frames in 3D. This was before our technical execution here we realized that to avoid distortion we would have to composite or create the project in After Effects.
Now that we understood the process, we could begin refining the work further. The newest composition was the most Dali-inspired yet. Our art director endowed us with several “work smarter not harder” tips. Instead of trying to make a unique scene in 360 degrees, focusing on one 180 degree scene that could be doubled would let us focus on composition and fine tune our animation. This would also be better for the viewer, as something that might have been only visible behind them would now be in front of them as well.
2ND PASS
FINAL PASS
OUTCOMES
LEARNING
Our art director noted that the scene could be darker since the room will be darker as well. We also needed to push the underwater theme more and stylalize the piece so it appears underwater. The image on the right is view of how the video will be projected on the sphere. and another way we made sure we would avoid distortion.
This project was full of new technical challenges involving projection and distortion that opened out eyes as to how objects interact on different surfaces.
Exploring surrealist and Dali techniques gave us a further appreciation for design principles, persistence of vision, and composition.
After this project we are better equipped to understand ho to design and animate for any screen.