The mission was to create an animation over 10 seconds that explores organic modeling in cinema 4D. This was for an advanced 3D animation class at Ringling college. Im passionate about fishing and wanted to create an advertisement for a lure design concept I had in the back of my head for a while. For any outdoorsmen it's a suspending jerkbait with interchangeable bills for depth control and action. This piece was modeled in cinema and the environments and elements where done in after effects.